Sponsorship Guidelines

Sponsorship Guidelines

Thank you for considering a partnership. I only recommend things I would use myself. These guidelines set out how I work, what I will and won’t do, and how a partnership stays clear on both sides. They form part of any agreement and are governed by the law of England and Wales.

1. How I Choose Partners

  • I review your product myself before agreeing to anything. For paid platforms, that means access for the review period.
  • If it doesn’t hold up, I decline rather than misrepresent it — at no cost to you.

2. Editorial Control

  • I write and deliver the segment in my own words from your key messages.
  • You approve factual accuracy and brand safety; wording, framing and tone stay with me.
  • I choose the host video — one whose subject genuinely relates to your product. One brand per video, never two.

3. Clinical Boundaries

  • As a registered practitioner I cannot make therapeutic, medical or efficacy claims on a product’s behalf.
  • Nothing is presented as a substitute for therapy, medical advice or crisis support.

4. Disclosure & Compliance

  • All sponsored segments carry clear disclosure in line with ASA/CMA guidance and YouTube’s advertising rules.
  • That means the paid-promotion label, a verbal disclosure, and a written one in the description.

5. Deliverables & Revisions

  • Placement, length, format and talking points are confirmed by email before invoicing.
  • Any extras must be agreed in writing before recording.
  • One round of factual or brand-safety edits is included; substantial rewrites after delivery are charged at £150 per round.

6. Your Claims & Indemnity

  • You warrant that the claims and assets you supply are accurate, substantiated and lawfully yours to use.
  • You indemnify me against any claim, ruling or cost arising from information you have supplied.

7. Usage Rights

  • You may share and embed the published video anywhere, at no additional cost.
  • I don’t offer paid amplification, re-cutting the segment into a standalone advert, or whitelisting — at any rate.
  • Category exclusivity is available as a priced add-on.

8. Scheduling & Removal

  • Typical turnaround is three to four weeks from booking, with the publication date agreed in advance.
  • Please nominate one point of contact and return feedback within five working days.
  • The segment and description link stay live for a minimum of 12 months.
  • I may remove a segment, without refund, if your organisation later becomes subject to a regulatory finding or safeguarding incident.

9. Cancellation & Payment

  • Before scripting: no charge. After scripting: 50%. After filming: 80%.
  • If I cancel delivery, all sums paid are refunded in full.
  • Agencies and repeat partners: 50% on booking, 50% within 14 days of publication.
  • First-time direct brands: 100% on booking.
  • Bank details are issued on the invoice only. VAT charged where applicable, and late payment attracts statutory interest.
Download the Sponsorship Guidelines (PDF)

Questions?

If you have any questions about these terms, email russell@laurahow.com.

Rates and the media kit are at laurahow.com/partnerships.

Thank you for supporting the channel and helping me create content that genuinely helps people.

Last updated: 7 September 2026