Partnerships & Media Kit

Partnerships & Sponsorship Opportunities

About Laura How

I’m Laura How, a UK-based relationship counsellor and YouTube creator with over 20 years in mental health. My work focuses on intimacy, marriage and wellbeing, reaching an engaged international audience of midlife men and couples.

This page is for brands, clinics and organisations considering a sponsorship. Everything you need is on it. Current channel figures, published rates, what I will and won’t do, and full terms. If it’s a fit, the conversation is usually short.

I bring empathy, sensitivity, and a genuine care for the quality of relationships I build – with my clients, my audience, and the partners I choose to work with.

Why Partner with Me

AN AUDIENCE THAT STAYS

258,900 people watched for the first time in the last 90 days, at an average view duration of 4:28. Midlife men and couples across the US, UK, Canada and beyond.

Therapist-Led Authority

Content is made by a practising counsellor with 20 years in mental health, not a creator reading a brief. That is why a recommendation here carries weight.

Evergreen Content

Around 85% of views in any 90-day window come from videos published earlier. A sponsored segment keeps working long after the campaign closes.

SELECTED, NOT SOLD

One brand per video, never two. I only recommend things I would use myself, and I review everything before agreeing to it. If it doesn’t hold up, I say no.

Key Channel Stats

50K+

Subscribers

1.27M

Views / 90 Days

10.8M

Impressions / 90 Days

258.9K

New Viewers / 90 Days

6.0%

Thumbnail CTR

4:28

Average View Duration

91%

Male Audience

35-64

Core Age

Source: YouTube Analytics, 90 days to 5 September 2026. Last updated 7 September 2026.

How I Choose My Partners

I review every product myself before agreeing to anything. For paid platforms that means access for the review period. If it doesn’t hold up, I decline rather than misrepresent it, at no cost to you.

I work in integrations only: a segment inside a video my audience came for. What I don’t do is standalone adverts, affiliate commissions, paid amplification of the segment, or advertising run from my handles. The recommendation carries weight because it isn’t a media buy.

RAtes

Published so you can budget without a negotiation. Every placement is an integration inside a video my audience came for — no standalone adverts, no affiliate links, no paid amplification. Rates are set from expected views across 90 days and reviewed quarterly.

Mid-Rol Integration, 60-90 seconds

£ 850