If you’re wondering what husbands actually want for Christmas, you’re not alone. For many men, the most meaningful gifts in marriage have very little to do with gadgets or novelty items, and everything to do with feeling desired, valued, and chosen by their wife.
Christmas Gifts for Husbands That Actually Matter
I saw a daytime TV show at the gym the other week, and they were talking about Christmas gift ideas for husbands.
Socks in a can with his face printed on them.
Custom Lego figures that are supposed to look like him.
A foot massage machine.
A bobble hat with a built-in head torch.
Random stuff he could buy himself any day of the year but doesn’t, because, let’s be honest, he doesn’t actually want them.
And it made me wonder…
Do we genuinely think this is what most husbands are hoping for at Christmas?
Because what most men actually want isn’t more stuff.
OK, maybe some stuff, granted…
But I’m going out on a limb here to suggest that maybe, just maybe, they also want to feel appreciated. They want their efforts noticed, to feel wanted and welcomed by their wives, and to know their happiness truly matters to the woman they’ve committed their life to.
Why We Give the Wrong Gifts in Marriage
But this is where I think many well-intentioned wives miss the mark, not because they don’t care, but because we tend to give love in the way we most like to receive it ourselves. It’s the classic love language mismatch.
In my case, for example, I love handwritten cards where my husband writes something thoughtful about how he feels about me or about us. I love verbal affirmations. I love it when he announces we’re going for lunch because he wants to spend the day with me. Those things make me feel truly loved and valued.
And because those are what I enjoy most, they’re also what I might naturally find easy to give.
It’s comfortable territory for me because I talk for a living and so I’m right at home in the emotional realm. Writing heartfelt notes, voicing my feelings, and expressing appreciation with words all come naturally to me.
But for my husband, it’s different.
For him, writing an emotional card doesn’t come naturally at all. It requires concerted effort. He has to slow down, think carefully, and concentrate on finding the right words.
But he does it anyway, because he knows it matters to me.
How Men Experience Love Through Physical Intimacy
What DOES come naturally to him is something else entirely. And I’m fairly sure most of you know where I’m going with this.
The language he instinctively speaks is touch. Physical closeness. Sexual connection. Those are the conduits through which he feels loved most intensely.
And just as emotional expressiveness doesn’t come naturally to him, if I’m being completely honest, initiating sex, being spontaneous, and thinking creatively about intimacy don’t come naturally to me either. I have to be intentional about those things.
And that’s the point I want to make here.
Generosity in marriage is about extending yourself in ways that matter most to your spouse, rather than doing what feels most comfortable to you.
A Christmas Gift That Makes Him Feel Wanted
And so, Christmas is a great opportunity to think about what might actually make him feel truly loved and appreciated.
So, last year, with this philosophy in mind, I decided to be a little brave and try something different…
And so I gave him this.
It’s just a pretty glass jar filled with sparkly gift cards, and it cost about twenty dollars in total.
But on each of the cards is the promise of a sexy favour or a fun, intimate adventure. Tokens he can redeem at any time he chooses over the next few weeks or months.
Now, you can write whatever you like on them, within your own comfort zone, as long as you’re genuinely willing to follow through of course.
Here are a few examples to inspire you:
“Massage with Happy Ending”
“Take a Shower Together.”
“Morning Coffee & Handjob.”
“Blowjob in the office.”
“Quickie before work.”
“Bedtime Handjob.”
“Pull Over in The Car.”
“My Mouth in a Room of Your Choice.”
“Blowjob in The Woods.”
“Twenty Minutes – Two Hands.”
“Trump Card – Your Choice.”
Things like that. You get the idea.
My husband thought this was the best gift he could possibly imagine any man ever getting.
What Sexual Generosity Communicates to Husbands
The real reason men love these kind of gifts isn’t all about the acts themselves, but more deeply, what they represent.
Because the jar isn’t really about sex at all.
It’s about clearly and explicitly communicating:
I value you.
You matter to me.
I want you to be happy.
I enjoy being your wife.
I am devoted to what makes you feel good.
I care about you and this is one of the ways I intend to bring you joy this year.
So, the principle is simple: give your husband what he actually wants. Radical I know.
And remember, this kind of effort doesn’t disappear like throwing coins down a well. It comes back, compounded. It’s an investment in collective joy, the kind that envelops your marriage and makes everything else flow more freely.
Research on Sex and Marriage Satisfaction
And there is research behind this.
Studies on married couples consistently show that when wives are sexually engaged and generous, their husbands’ overall relationship satisfaction increases significantly. And interestingly, physical intimacy often creates more emotional closeness, not just the other way around.
So, when you invest generously in his language, you’re building emotional connection for both of you.
Your husband feels valued, wanted, and seen. And when someone feels that way, they naturally want to reciprocate, not out of obligation, but out of genuine gratitude.
That’s the upward spiral of mutual generosity I talk about so often on this channel.
And believe me, this spirit of fearless generosity will set your marriage leagues apart from most others.
Why Adventure and Sexual Play Matter in Marriage
You know when you’re in the school queue or at work drinks, and people are complaining about their spouses with rolled eyes… “Typical men.” “Typical women.”
That low-level, low energy, anti-life bonding over collective marital disappointment.
No thanks! Just smile, politely disagree and go create something different for yourselves.
My husband has this expression, “Marry a woman you can steal horses with.”
It’s about companionship and adventure. About having a shared secret life. It’s Bonnie & Clyde without the crime. It’s about daring to keep things exciting and fresh while everyone else is complaining in the school queue.
So, the jar? The jar is stealing horses.
It says: I’m not going to let us become boring. I’m choosing adventure. I’m choosing to remain alive. I’m choosing you.
When Sex in Marriage Feels Difficult
And look, I know that for some couples, things might not feel quite so light-hearted right now. Maybe sex has become strained, loaded, or even a quiet source of worry rather than joy.
If that’s you, Christmas and New Year can be a gentle way to start anew. A way of saying, without a big conversation or post-mortem, “I don’t want you to worry about this anymore. I’m taking our intimate life seriously, and this is how I’m going to start showing you that.”
I recently spoke with Michele Weiner-Davis, who has spent decades helping couples restore intimacy, and she puts it perfectly:
“You have to decide to make having a vibrant, exciting, emotionally satisfying sexual relationship a priority.”
And that’s exactly what this is… a declaration. A commitment to prioritize sexual connection, not just for Christmas, but for the long haul.
A Final Thought
So, this Christmas, maybe don’t just give him socks.
Give him a reminder that you’re still his partner in crime.
Merry Christmas to all the women who love their husbands.
And to all the husbands who hope their wives are watching.
See you in 2026.
Could Your marriage Use Some Help?
Book an Online Coaching Session with me

Laura How
Relationship Counsellor & Coach

Recommended Reading on Intimacy in Marriage

The Seven Principles for Making Marriage Work
The revolutionary guide to show couples how to create an emotionally intelligent relationship – and keep it on track
Straightforward in its approach, yet profound in its effect, the principles outlined in this book teach partners new and startling strategies for making their marriage work.
Gottman has scientifically analysed the habits of married couples and established a method of correcting the behaviour that puts thousands of marriages on the rocks. He helps couples focus on each other, on paying attention to the small day-to-day moments that, strung together, make up the heart and soul of any relationship. Packed with questionnaires and exercises whose effectiveness has been proven in Dr Gottman’s workshops, this is the definitive guide for anyone who wants their relationship to attain its highest potential.

His Needs, Her Needs
‘This book will educate you in the care of your spouse,’ explains Dr Willard Harley. ‘Once you have learned its lessons, your spouse will find you irresistible, a condition that’s essential to a happy and successful marriage.’
This fresh and highly entertaining book identifies the ten most important needs within marriage for husbands and wives. It teaches you how to fulfil each other’s needs. Couples who find each other irresistible during the early years of their marriage may become incompatible if they fail to meet these central needs. According to Dr Harley, the needs of men and women are similar, but their priorities are vastly different.
Are you able to identify which of the following needs are his and which are hers? In what order would you place them? Admiration, Affection, An attractive spouse, Conversation, Domestic support, Family commitment, Financial support, Honesty and openness, Recreational companionship, Sexual fulfilment.

The Passionate Marriage
Passionate Marriage has long been recognized as the pioneering book on intimate human relationships. Now with a new preface by the author, this updated edition explores the ways we can keep passion alive and even reach the height of sexual and emotional fulfillment later in life. Acclaimed psychologist David Schnarch guides couples toward greater intimacy with proven techniques developed in his clinical practice and worldwide workshops. Chapters―covering everything from understanding love relationships to helpful “tools for connections” to keeping the sparks alive years down the road―provide the scaffolding for overcoming sexual and emotional problems. This inspirational book is sure to help couples invigorate their relationships and reach the fullest potential in their love lives.

The Sex-Starved Marriage
Bring the spark back into your bedroom and your relationship with gutsy and effective advice from bestselling author Michele Weiner Davis. It is estimated that one of every three married couples struggles with problems associated with mismatched sexual desire. If you want to stop fighting about sex and revitalize your intimate connection with your spouse, then you need this book. In “The Sex-Starved Marriage,” bestselling author Michele Weiner Davis will help you understand why being complacent or bitter about ho-hum sex might cost you your relationship. Full of moving first-hand accounts from couples who have struggled with the erosion of sexual desire and rebuilt their passionate connection, “The Sex-Starved Marriage” addresses every aspect of the sexual libido problem.

